Communicating Corporate Social Responsibility (CSR) | LouvainX on edX | Course About Video

Communicating Corporate Social Responsibility (CSR) | LouvainX on edX | Course About Video


[MUSIC PLAYING] VALERIE SWAEN: Companies
all over the world devote massive resources to their
Corporate Social Responsibility, called CSR. But what is CSR? What does it mean, and
what does it involve? How can modern organizations
implement a CSR strategy? Furthermore, do
stakeholders really care? And if they do, how should
companies communicate with them? This MOOC seeks to
address these questions. With the help of a vast community
of academic and corporate experts, who have agreed to share their unique
points of view and impressive expertise with all of us. Listen to some of the
insights they have to share. SONIA BONUS: This MOOC
addresses how CSR can be transformed into a
positive driver for change, and an opportunity to create value. ANDREA CATELLANI: This course can help
in dealing with this massive phenomenon by presenting its different aspects
and useful suggestions on how to manage CSR, and on how to communicate
about it with different stakeholders. AXEL GOSSERIES: If you
really care about CSR, it is crucial to be able to
communicate properly about it But in order to be able to
communicate properly about it, it is also crucial to
understand what CSR is about. FRANCOIS LAMBOTTE: It
will help you decrypt CSR communications to distinguish good
CSR initiatives from CSR [INAUDIBLE]. JACQUES FRANCOIS: Communication
techniques in themselves are not bad. It’s the goals that underlying
the use of those techniques that can be criticized, but not
the techniques themselves. Techniques are always objective. It depends about the ethics that
lies beyond the use of them. JAN NOTERDAEME: About corporate
social responsibility, which is all about bringing back
ethics and purpose in business, and [? errors ?] in business
to make it more attractive. VALERIE SWAEN: If you are interested
in the relationship between business and society, this MOOC
is definitely for you. BRIGITTE HUDLOT: So managers
should receive the basics about CSR and ask themselves the good questions. MARIE D’HUART: So this
MOOC will help you analyze whether the company, or the
next company you want to work for, has the values that you
want to express yourself, and if you will have comfortable,
professional life working for this type of organization. KENNETH DE ROECK: Do you care your job? Do you care about society? Do you care about your
natural environment? Then this MOOC is made for you. VALERIE SWAEN: So why participate? JEAN-MICHEL PARDAENS: So to
learn, to share experience, to extend your network,
because CSR is all about that. VALERIE SWAEN: My name
is Valerie Swaen, and I am a professor in CSR and Marketing
at the Louvain School of Management of the Universite catholique de
Louvain, as well as at the Ethics School of Management in France. It will be my pleasure to
discuss CSR and the best ways to communicate it with all of you. Please join our MOOC community. [MUSIC PLAYING]

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