Can Google Stadia Compete With Video Game Consoles?

Can Google Stadia Compete With Video Game Consoles?


Talk of console wars has
dominated video games for years. There are gamers who swear by the benefits
of gaming in front of a keyboard and mouse on a custom built P.C., while others prefer the convenience and
ubiquity of consoles like the Xbox and PlayStation. Those console brands in
particular have built a name for themselves as powerhouses in the
world of convenient at-home gaming. Microsoft sold 30 million units of the
Xbox One console between its release and November 2013 and the end of 2017. Sony sold 73 million units of the
PlayStation 4 console and that same time period. Video games are a
big business in 2018. Video games and EA
Sports generated about $24.4 billion in revenue about $2
dollars higher than 2017. The industry is expected to hit $31 billion
by 2023, but at the same time, console sales are falling. Console sales were forecast to decline by
12 percent in 2019 compared to the year before. But there’s a new player
in the game: streaming video game platforms. The reason that streaming is
appealing to consumers in a vacuum is that it obviates the
need to purchase a console. You could play from anywhere, on any device,
at any time and you don’t need to worry about your
hardware becoming obsolete. Google’s Stadia, Microsoft’s Project xCloud
and Nvidia’s GeForceNow make it easy to play top tier games without
the top tier console or p.c. The subscription -based services stream video
games from high -end gaming machines through the cloud, and that means
the future of video games may no longer need the console. Video games are a phenomenon that have
largely taken shape over the last 50 years. Arcades and at -home consoles launched
in the early 1970s and quickly flourished into a booming industry. Magnavox presents Odyssey The Electronic
Game of the Future. The Atari video computer system is
20 cartridges with 1300 game variations you play on your own TV set. But those really were the only options
for gaming in the beginning, at least until the personal
computer became popular. The p.c brought with it a new
way to play with friends too. As the advent of the internet meant
more and more people were hopping online, but consoles
weren’t there yet. It’s largely the famed release of the
PlayStation 2 in 2000 and the original Xbox in 2001 that brought console gaming
into the form we know today. Those consoles were praised at the time
for their breadth of content and specs and largely saw rave reviews. But the feature that was arguably the
most ambitious for these consoles was their internet connectivity. The original iteration of the PlayStation
2 didn’t come with Internet connectivity built in. It was sold as a separate accessory. But the original Xbox did, and
both Sony and Microsoft launched online services for these consoles about a
year after their release, Sony’s online connectivity was limited and largely relied
on individual game makers to facilitate the servers for those games,
much like how PC gaming works. But X-Box launched a whole new subscription
model as a way to manage online gaming. Xbox Live. Xbox’s subscription service facilitated online
gaming of legendary titles like Halo 2 and created a cultural
phenomenon of playing with anyone, at any time, around the world. There were a couple of
caveats to online play, though. The first was that you had to
have a fast enough Internet connection, and the second was the requirement that the
person you were playing with had the same console as you, regardless of
whether the game was available on multiple platforms. This lack of cross-platform play ability has
been a problem in the gaming industry for years. Even as the new generation of consoles
were released, the Xbox 360 and PlayStation 3 came with exclusive games that
would only be played on their platform and on their servers. It suddenly became important which console
you had in which your friends were playing on. The PlayStation 3 came
with the new PlayStation Network, a free platform that allowed users to
get online with an optional premium PlayStation Plus that gave users
special perks and discounts. And massively successful video games like
Grand Theft Auto Online had tens of millions of players around the world
who only saw fellow players on the same console. But fast forward to 2020
and the sentiment of the walled garden of online gaming
is starting to change. Games like Fortnight, Rocket League and
Call of Duty Modern Warfare have done away with this and allowed anyone
with any console to play each other. And these games have
been massively successful. As of March 2019, Fortnite has 250
million people logging in to play with others. Suddenly consoles are becoming
less and less important. Performance on both the Xbox and the
PlayStation is solid and more games are starting to allow you to game with
others regardless of what you’re playing on. So is there a
need for consoles anymore? They know consoles are going away. They know that streaming in 20 years
is going to be so ubiquitous that you’re just not going
to need a console. Gamers have been wanting to take their
video games with them for years and console makers are starting to provide
services like PlayStation Now and Xbox Play Anywhere, stream your consoles games
to a screen of your choice. But these have been imperfect solutions that
still rely on you to shell out the cash for a console to begin
with, OnLive and GeForce Now changed that. And they were the first real streaming
services for games that used offsite company, owned hardware to
deliver games to users. And now Google Stadia has entered the
mix and promised 4K gaming over the internet entirely on Google’s servers. All you need is an account,
a screen and a controller. Stadia even has a selection of games. It includes in its
paid subscription for $9.99 a month. If you go with the free
version, you’ll have to buy the games yourself. Microsoft has also started planning
its foray into the streaming game wars Project xCloud is meant
to take on Google’s directly, streaming games from Microsoft’s own
cloud computing infrastructure. And really, it makes sense that these
are the two big players in the streaming gaming industry right now. Google and Microsoft are responsible
for a combined 19.5 percent of cloud infrastructure
services in twenty eighteen. Microsoft Azure is 15.5 percent of that. Combine that with
Microsoft’s mastery of gaming with its Xbox platform, and the company stands a
real chance to take hold of the streaming video game industry. Delivering a seamless streaming experience really
is a function of data centers more than anything. I mean, the technology knowing that Gaikai
and OnLive, had the technology 10 years ago and it was
not perfect, but it worked. And here we are 10 years later. You know, E.A.’s doing
it on mobile phones. I mean, I’ve seen it and E.A. is, you know, a small T
tech company, unlike Amazon, Apple, Google, Microsoft, Sony are bigger
T tech companies. In short, these companies could drive people
to streaming instead of to the store to buy a console. So what does all of this new
tech mean for the future of consoles? Can Stadia really replace them? So Stadia has been a great idea. It’s been a lot of fun to play
at home, but I’ve noticed in the community, especially on Reddit, people are upset about
a bunch of things, whether it’s a lack of updates or a lack of games. Stadia is not necessarily a concern
for Microsoft or Sony, who’ve now announced Xbox Series X
and PlayStation 5. Xbox Series X seems like it’s going to be
more of a service in addition to a console, so might see xCloud
built out into that. Or maybe console owners get access to
streaming video games or just people can go out and buy
a streaming subscription from Microsoft. Microsoft is banking on the future
of streaming games with its project xCloud. But in this first iteration,
there are just too many opportunities for streaming to go wrong, particularly
when gaming on the go. At times, playing on 4G LTE meant
frozen screens, choppy audio and controls having a mind of their own and Stadia
itself isn’t ready to fully take on video game consoles. You need one of
Google’s latest smartphones to play on the go or a computer running Chrome
if you want to play at home. Some of these problems are growing pains
for any new service, but others are out of any one company’s hand. So what needs to change? 5G could be the linchpin in
making a service like this work. The increased speed and throughput could mean
even users in a crowded city could see lag -free gaming. In urban areas like cities, you
have wireless carriers launching what’s called millimeter wave 5G and that’s about
10 times faster than 4G LTE. There’s also this sub-six gigahertz 5G, which
isn’t much faster than 4G LTE. So what you really need is more areas
with the millimeter wave 5G so that people with Stadia can play games with
fast enough speeds to connect online and stream all these graphics. But 5G is only available in select
locations by most providers in the U.S., with them promising to expand in 2020. And that technology, too, is
in its early stages. Some early testing of 5G has found
that speeds are largely dependent on how close you are to the tower or if you
have a clear line of sight and more. The solution for 5G is put a
tower on every single streetlight, which means the real estate’s there, power supply is
there and it doesn’t go through the glass so we’re all going to have to
have some kind of router that has an external receiver and suddenly everybody’s
going to have internet everywhere and super high speed. That’s the best thing that could happen
to any content owners who wants to distribute their content. Then there’s the
service itself, which only has a handful of games to play. Google has announced that it will add 120
titles to its service in 2020, but until these games are available, there
could be little incentive for people to take the service seriously. And that really is what could make
or break a streaming service like this. The more people that join, the more
people there are for companies to cater to and more players to interact with. This is where a service like
Google Stadia could live or die. Google is known for how readily it
will kill a service if it’s unpopular. So one of my biggest fears with
Stadia still remains, and that’s that Google has canceled dozens of products in the
past that they don’t take off decides that just no longer
interested in the market. And I think Google could still potentially
do that with Stadia one day. People don’t buy it, they could just
say, ‘OK, we’re ending the service, it was a fun run’ and maybe licensed
the technology to other companies instead of fully supporting it itself. Plus, other companies have different solutions
for how to game anywhere. Take Nintendo’s Switch console. Which gives you the ability to take the
same console you play at home with you on the go. Or the growth of
the video game industry on mobile devices. A study from Activision-Blizzard and
Newzoo, you found that 2.4 billion people would play a
mobile game in 2019. That study found that one in two apps
open in the seven day period were games. This might not be enough to
end consoles altogether in the near future, but there are more and more
ways to get your gaming fix without buying one. There’s a portion of the
population who will just never buy a console, but it doesn’t
mean consoles go away. If Microsoft and Sony make that a
really good experience, they’re going to have a really faithful group of
consumers who will support their consoles. I just think each
console generation gets smaller. And what I can’t predict is what these
consoles will do for me other than play games.

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    aka the guy

    bruh what about the nintendo switch …. clearly they are missing nintendo's hybrid consoles point. I mean if people want to play on the go, the nintendo switch can do that………. Plus they aren't a new and developing company, nintendos been around for many years now and the switch is innovation

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    Wieniet3

    I do know. Apps like Netflix in 4k. playing ULTA BLUE RAY. discs. Screenshots and chat. Trophies And bigger storage on the hard drives than mobile, and the list goìng on.

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    R D

    There is NO ONE that claims or is a gamer that will EVER use a phone for a game over consoles/PC. The PC is of course superior to consoles and always has been and will continue to be for the immediate future.

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    vivek praseed

    Think about all the e-waste that'll be obviated if gaming consoles are not manufactured…. producing a gaming console requires a very elaborate coordination of several industry bodies and Consortiums and firms across global supply chains and so if all manufacturing and related activities can be concentrated at some AWS or GCP or Azure etc, innovation in hardware design will grow 10x every 5 years…..so many advantages that i could go on forever!……no need to ever think about hardware obsolescence……huge reduction in carbon footprint

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    Mike Murder

    I think it can compete personally from a technical standpoint. My Stadia runs phenomenally. However in regards to games lineup no. It's getting beat out by letting consoles beat them out with games that aren't even exclusive like Control, Jedi Fallen Order ECT. That's not even the worst part, they have no exclusives of their own that set them apart.

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    iAxX

    The boomer "video game analyst" said onLive "wasn't perfect" and had some small issues.
    It was literally unplayable, I don't think a single person ever finished a game through that streaming platform.
    I was hoping they would address how awful x264 looks and how the bitrate is not enough for the games to look sharp enough for someone that's been playing games on consoles or PC their entire life but they never did.

    What a poorly researched video with an even worse analyst.

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    Shravan Vallaban

    never gonna bet my hard earned money on Google. had terrible experiences of them cancelling so many of their services which people have used for a long time.

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    SoftNoize

    How funny the usual US-centrism. Seems like the xbox made the history (and will be the future) of console gaming. Truth is that microsoft is just a late mover with <50% of sony’s traction. In general, no one really cares abt xbox out of the US

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    Michael Dufur

    Are you serious?! Nobody likes Google Stadia and there is about as hardcore gamers in America as there is in Asia and if anything gaming consoles and exclusives and 3rd party games and 1st party games are going up. The market for video games are going up because people nowadays rather be at home playing video games with family and friends than to go to the movie theaters or doing outside activities. Its safer, it's fun, and it's only increasing in sales as the video game industry make better quality games and cheaper prices. And let's face reality, the future of gaming is with Sony, Xbox, and Nintendo not Google Stadia. When I think of Google Stadia I think about a fancy trash can icon on my computer. It looks nice on the outside but it's the 1 place where we all put the trash. Leave the video game industry to the professionals and Google Stadia can take out their own trash.

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    Michael Dufur

    Google Trashia. The 1 place we all throw away our trash. Nobody wants to give up their gaming consoles or gaming computers and the physical copies of their video games and to be able to play their games offline with no lag or google Stadia commercials. Leave the future of gaming to Sony, Playstation, and Nintendo and Google Stadia should be the garbage company that takes out their own trash. Here is how easy it is to hook up a PS4. Plug the HDMI cable to the back of the TV and then plug in the power cord to a power outlet and THAT'S IT. Google Stadia you have to go through a series of complicated installs and than have a google pixel phone and then you have no wireless controllers or online headsets or bluetooth or online communication with your friends online. For the sake of latency and electric air, nobody likes being forced to pay a monthly subscription fee to not being able to own their own games. And then have to pay full price for games that are way cheaper on other platforms. Google Stadia needs to die already.

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    Pablo

    Some misinformation in this video, Sony Playstation Now lets you stream PlayStation games on your Pc, and it's been around for years, they're the ones that started mainstream streaming when they bought Gaikai. Although few people know about it since Sony are notoriously bad at marketing.

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    l8nightboy1

    This is pretty much a stupid Stadia ad. I'm sure Google paid y'all alot for this. STADIA filling up the landfills.

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    Gregory Terry

    Depends on the person. It might just be a supplemental device or a total replacement. Just depends on what you want. Can it replace a console, if you want it to, sure.

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    John Andrew Cameron

    'it obviates the need to purchase a console'. What a pretentious knob. Just say 'you don't need a console'.

    Trying to make it sounds complex for some reason. Bet he talks like that all the time

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    Gildardo Rodriguez

    I didn't need this massive history like we were boomers. Also, Nintendo should be in the video, as well the decline has an explanation, PS5 and Xbox Scarlett

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    The Guy Nobody Really Likes

    I'm tired of having to buy console boxes and then having them lying around in my house when I'm done with them 2 to 3 years later. I still have my N64 and PS2 under my bed with me not even wanting to play it. Besides, there is the whole setting up and connecting to a TV thing. Even worse, I need a TV for the console to play on it. TV sets go bad or get faulty and they aren't able to keep up with the advancements in technology with the new generation consoles. Sometimes you need to buy a new TV set to be able to see and experience what the new generation consoles offer. Overall, I'm tired of anything that is a hassle and between all the things with hassle, I choose the one that gives me the least hassle.

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    SpaceTurtle

    competing with xbox, playstation and Nintendo is like tryna compete with kitchen appliances with infomercials… its not gonna work out

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    Kas Bas

    This report is why I would never give my money to fund managers who have no clue about how businesses work.

    Watch in 5 years when google will abandon stadia Joke project and these guys would say (what happened !!) idiots !!

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    Voan Siam

    Nope cloud gaming is already failing. People kept refering cloud gmaing to Netflix, c'mon watching a movie is nothing like playing a game. A game required precise control, watching a movie doesn't which is why watching movie or listening to music through the cloud works whereas gaming, a form of media that constantly required interaction is very complicated to work in the cloud.

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    Immudzen

    I still don't get how the physics of this work. Even if you have a perfect connection and you get data to the data center at the speed of light with no delays of any kind and it processes nearly instantly on the remote end and the data comes back the same way the delays would still be far larger than you get with a normal console or PC. That is what most of the reviews also find that the experience is laggy and the delays are kind of random which is what you expect when dealing with the internet. I just don't see how any computing technology change can fix this or why it would be the future. From what I can see the speed of light is the reason that cloud based gaming will always be limited compared to consoles and PC.

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    Shauday Smith

    Silly video. We are on the cusp of a new console generation release. Also, many areas in the US are still internet insecure. Large swaths of the south and mid-west don't have reliable/stream-able internet and rely on physical consoles and games. Huge (and expensive) infrastructure implementations would need to be accomplished to provide consistent services. Consoles may eventually be phased out in the coming decades but any time soon.

    More like the way we use consoles might change and how they compare with regular personal computers in terms of functionality and options..

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    Ephraim Mulilo

    Gaming is going mobile. The current iPad Pro can run Fortnite at a smooth 120FPS meanwhile most consoles struggle to get 60fps

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    Leonardo Falconi

    Of course streming is the Future, but we have a long way to do that… Google is trying do something, so if Google want get success it need make a lot of readjustments and we keep watching very close 🙂

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    Justin Land

    Had it a few months so far and I'm very satisfied with it. The no downloads is super convenient. I get a bit of lag on occasion, but it's not as bad as the lag I was already getting on the predominantly online games I was playing anyways, and the lag is easier to deal with since it's just a drop in resolution or framerate instead of rubber banding your character all over. Ive been a Sony fan boy since Symphony of the Night, but I dont know what the PS5 could offer to get me to invest in it.

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    Kevin Rachman

    PC gaming is the best just get a mod to play with a console controller and you are straight. PC has better graphics frame rates and the modding community is great for free new content and patches

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    NoRightTurn

    Bwahahaha, Stadia can't even ship with 20% of its promised features. They're making people pay to beta test their product. Already what few fans they had are abandoning it.

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    TheFirebolt22

    1. There is a delay when playing a cloud game, unless the hardware you own is terrible there will be a delay between the player pressing a button and the game responding
    2. If you buy a game w/o a subscription but can no longer play it due to google closing stadia. That situation might as well be theft since google took both your money and your game that you purchased with said money, unless google mentioned a refund for the goods you paid for.

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    Rich G

    So many people here fail to understand the long term trend this story is implying. My thought is consoles have two to three generation life cycles left before it's all cloud based and this coming generation is likely the last one you can buy physical discs for.

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    Imax Junior

    Big Boy Blockbuster laughed and baby Netflix, but one day baby Netflix grew up and Blockbuster found themselves in diapers at the old folks home. This may not be for the 'now' but keep and eye on it in the times to come.

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    Atwar Withhimself

    I have a 9 year old son and 6 years ago he was infatuated with my cell phone, 3 years ago I tried to get him to play my PS4 and he wouldn't even touch the most childish game aimed at him, instead he keep wanting to play games on my phone.So I said to myself.Why am I forcing him to play my console,most of the games are free for the phone that he likes and he can take it with hmi anywhere he wants. That's when I realized that consoles are going to die out,especially in 5 years when he is a teenager. Nintendo got it right temporarily with the Switch but I realized a long time ago thru my kids, that the end was consoles was coming.

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    Jeff Thompson

    Pc: "What do we want?"
    Xbox: "Low latency!"
    Playstation: "Low latency!"
    Switch: "Low Latency!"
    Stadia: "…"
    PC: "When do we wa-"
    Stadia: "Low Latency!"

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    Dreamy

    Video Game Streaming probably can compete and win, but Google’s Stadia can’t. It’s yet another half baked and under funded Google product

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    Alex Clayton

    It's also not going to talk about streaming games are not supported and crash their own market due to lack of information support

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    Shadoan18

    … ROFL! (Insert DBZA Vegetea Laughing here.)(Insert the Doritoes Pope of Gaming here laughing as well.)(Do a AllYourBaseAreBelongToUs joke here and implode the Stadia.) Yeaaaaaa, no. The biggest problem with Live streaming video games, console or not and Computer or Tablet…. Or Phone; is the latency and the DRM Nightmare or the ability to own the software. By Latency, you could apply this to playing a simple game of Super Mario where you push the Jump button and that jump doesn't register until 5 seconds too late and you fall into that pit of walk into that goomba.

    Even if you we're to somehow resolve that issue, then there is still a problem with how software is handled; only games that are still on a server can be played. If a game is removed permanently because a parent got bent out of shape over, Let's say a block of cheese, and will tear the game down because of that reason alone; then what about the rest of us who still want to enjoy that game? Do we have a right and say what we can play and what we can't? What about the insane prices? Stadia is a service you pay for, even at launch before it's huge decline. Ontop of 'PAYING' for that service, you still need to fork out more $ to pay for games on that platform and KEEP paying Google to use the Stadia if you want access TO that library on that still same platform…. Meaning, if you decide to stop paying for stadia and wanted to Play the Witcher 3 on your phone using your data plan while going…anywhere, home, cruise ship, waiting for your friends at the theaters; tough luck, you would not be able to access the library of content you paid for; Especially if Google Abandons Stadia like they did so many of their other projects; even completed and half baked projects.

    Stadia is going down the tubes for it's own reasons alone and it's breaking harder than CNBC is making things out to be. If we're entering an era of technology where we have to keep paying for it to at least use it versus us being able to pay it once and use it whenever we want without having to go through these hoops and bills; it's an era we need to do without. Microsoft started doing this with Xbox Live, Microsoft Office as Well as Adobe with….everything, and if Microsoft's Cloud computing takes off, their next OS or OS version down the road will be cloud based; we will have to pay a subscription to even use it along with an ISP to streamline that data alone with everything else we have just to simply use it, write software for it and even do what we choose to do with it on our own free will instead of having someone above run the show for us.

    … There probably needs to be a story done on how much is being spent on tech today with all of these ridiculous subscriptions going on to use anything and if this trend is going to put businesses at risk, colleague loans to rise in needing this stuff for any form of I.T. Class and the inability to enjoy video games or entertainment at all without having to walk into another pay wall for business…. But what do I know? I'm a youtube-watching maniac typing comments on stuff that'll never be read in depth.

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